LIST ELEMENTS, QUALITY & MAPPING

Demographic Geeks….That’s who we are at Integrity Marketing, Inc! We could buy our lists from one of the major compilers for much less than what we actually pay now but then we would be just like our competition. No Thanks.

As far as we can determine, Integrity Marketing, Inc. is the ONLY direct mail, seminar marketing company in the financial services industry that goes the extra mile by brokering consumer lists provided by…

THE ONLY LIST COMPANY that COMBINES DATA from 4 major compilers in addition to being… THE ONLY LIST COMPANY that holds the prestigious ISO 9001 Certification, a distinction which they have maintained since 2002 and requires twice yearly audits.

What does this mean to you? Please read on…

“Combined Data Advantage”

Because we use data combined from 4 Primary Data sources (click here for chart), our “exact age” counts are almost equal to other list companies’ “modeled age” counts. (notice the example above)

Other Available Elements (click here for element list) All level 1-3 elements are included in our pricing.

Now, in addition to your target age range, and considering the specific products you are offering, you may desire to further enhance your list by choosing one or two additional elements. Some of the most common filters used by financial professionals conducting seminars are:

1. Homeowner or Confirmed Homeowner
2. Minimum Home Value
3. IPA – Income Producing Assets (Models the adult population into 10 categories)
4. Estimated Wealth (Models the adult population into 14 categories)
5. Minimum Income
6. Summarized Credit Score
7. Ethnic selects (for targeting specific ethnic groups)

When we speak with you, we can further explain the benefits and drawbacks to each of these elements. Also consider that it is beneficial to systematically change your additional elements to ensure you are reaching all of the available prospects in your area.

Every area is unique. That’s why we plot your restaurants, import your zip counts into our mapping program and consider such things as population density, highway systems, median home values and median income in helping you determine the best criteria to use when marketing to each area.

We track each zip you have ever mailed along with which mailer was used. Many agents have us manage their zip code rotation and even if they don’t, we do it anyway and make voluntary recommendations when we observe choices that we question. We can even email you maps showing possible restaurant choices with phone numbers.

The bottom line is that we care about your response rates and we have the expertise to help you get the most out of your mailings. More accurate data means better deliverability, less wasted postage, better response rates and many $$$ saved. Our growth has been achieved almost solely through word-of mouth. We have many agents who understand the value in all of these combined benefits and have continued mailing with us for many years.

If, after reading this, you question our claim to being the very best value in filling seminars with quality prospects, then we will gladly put you in touch with some of our satisfied clients.